The conventional methods of taking a business to next level are the dust-laden pages of history. Now, the ICOs (Initial Coin Offerings) have come up with an unorthodox approach to offer a new mode of investment to the investors. It is a new way of creating capital through cryptocurrencies. Companies create additional token and they sell it to the investors in exchange of Bitcoins.
‘Cryptocurrencies’, a relatively new term, which was unheard of a decade ago, has been hogging headlines for quite some time now. For one reason or the other, Cryptocurrencies are ‘Talk of the Town’ most of the time.
The Bitcoins, Ethereum, Ripple are some of the digital currencies which have captured a major portion of the crypto market. Studies suggest that $6.6 million was raised selling a total of 217 ICOs in the last quarter of 2017.
Although investment in ICOs is subject to market risk, investors are often cynical about spending their money in the crypto market. However, if you wish to make them aware of your lucrative business, you can convince them by proving why investing in your business would be a deal of benefit.
For instance, the Ethereum project launched an ICO back in 2014 for developing smart contract applications which used the blockchain technology. It witnessed the value of its digital token Ether to shoot up from $1 to over $480.
Present a white paper to them which gives a clear vision about your business.
Globally, there has been a silent boom in ICO fund-raising, and Europe and North America have emerged as the global players.
While cryptocurrencies are still not considered as a legal tender, many other countries have embraced the plethora of options that they offer.
ICOs were the red-hot trend till last year, its popularity has certainly witnessed a downfall, but the volatility of the cryptomarket is what makes it an enigma which the world is constantly trying to demystify. So, ICOs are still one of the growing alternate which proffer plenty of growth and profit.